Runflow · Conversation Hub

AI agents serving customers on the official WhatsApp.

Runflow's customer service module: AI agents serving customers on the official WhatsApp, with handoff to human agents, a queue by department, templates and campaigns.

How it works

The service flow.

Every conversation follows the same path, from the customer's first message to resolution, with AI and human agents working in the same thread.

1

The customer sends a message

The message arrives through the operation's official WhatsApp number.

2

The AI agent answers

The agent responsible for that number answers on the spot, with the contact's context.

3

Handoff when needed

A request from the customer, or an intent the agent detects, sends the conversation to the department's queue.

4

A human agent takes over

The human agent continues in the same conversation; the AI agent goes silent.

5

Everything recorded

History, tags, notes and metrics stay on the contact's record.

Inbox

One conversation per customer, with AI and a human agent.

Each customer has a single thread: messages from the contact, answers from the agent with a confidence level, messages from the human agent and system events. The side panel carries the contact's details, tags and notes.

01AI and human in one inbox, with a queue by department and smart handoff
02Taking over the conversation pauses the agent; handing it back reactivates it
03Full context: tags, internal notes and history on the contact's record
Conversation HubIn queue · 3
MC
Marina CostaHi! I saw your ad on LinkedIn…
AI handling
RN
Ricardo NunesI need to renegotiate the last two…
Waiting for a human
JP
João Pedro RamosDeal. Send over the draft…
Resolved
What comes with the Conversation Hub

Customer service, campaigns and governance in one place.

Real-time dashboard

Active conversations, the queue, agents online and connection status on a single screen, with no spreadsheet on the side.

Handoff by department

The agent itself escalates based on the intent it detects; the conversation enters the right team's queue, with nothing lost.

Templates approved by Meta

Creation, submission and approval status inside the product, with variables, buttons and the 24-hour window.

Bulk messaging

Campaigns by tag or CSV mailing list, with an approved template, progress per recipient and opt-out respected.

One agent per number

Sales, support and finance answer on separate numbers, each with an agent trained for the job.

Official WhatsApp connections

Meta's official API, with a verified number, line health, sending limits and multiple numbers per operation.

Also:Contacts and tagsDepartmentsTeam roles and presenceAutomatic opt-out
AI agent and human agent

What the agent resolves, and when it calls in a person.

Customer service with an AI agent does not mean taking people out of the conversation. It means leaving the routine to the agent and handing what needs a person to a human agent, with the full context.

Handles the routine

Frequent questions, status, scheduling and lead qualification, checking your systems on the spot, including outside business hours.

Transfers when needed

When the customer asks for a person or the agent detects an intent that calls for human service, the conversation enters the right department's queue.

The human agent takes over without starting from scratch

They continue in the same conversation, with history, tags and notes. Taking over pauses the agent; handing the conversation back reactivates it.

The criteria for deciding where the agent stops are in the guide to human-in-the-loop, and what works in a real operation, in AI agents on WhatsApp.

Already operating with Runflow

Operations already serving customers with agents on WhatsApp.

Osten GroupBrasalGrupo ElfaVero InternetGrupo Cometa
+30%conversion from contact to visit at Osten
7 → 2people in pre-sales, handling the same volume
24/7no queue outside business hours
Frequently asked questions

Customer service with AI agents at Runflow.

Did not find yours? In a conversation with an expert, we answer it with your operation on the table.

Book a demoTalk to an expert
Does Runflow provide customer service with AI agents?
Yes. Through the Conversation Hub, Runflow's AI agents serve customers on the official WhatsApp, through Meta's API, with handoff to human agents, a queue by department, approved templates and campaigns. Each number can have an agent trained for the job, such as sales, support or finance, and the full history stays on the contact's record.
How does the handoff from the AI agent to the human agent work?
The conversation goes to the department's queue when the customer asks for a person or when the agent detects an intent that calls for human service. The human agent continues in the same conversation, with history, tags and notes, and the AI agent stays silent while they handle it. When the human agent hands the conversation back, the AI agent starts answering again.
Does customer service with Runflow's AI agents use the official WhatsApp?
Yes. Connections go through Meta's official API, with a verified number, monitoring of line health and sending limits, and more than one number per operation. Messages outside the 24-hour window use templates approved by Meta, created and submitted inside the product itself.
Does the AI agent check the company's systems during the conversation?
Yes. The Runflow platform has more than 150 ready-made connectors for ERPs, CRMs, databases and APIs, such as SAP, TOTVS, Salesforce and HubSpot, plus MCP. Whatever has no ready-made connector, Runflow's engineers integrate. That way the agent answers with the customer's real data, not with a generic answer.
What results have companies achieved with customer service by Runflow's AI agents?
At Osten Group, contact-to-visit conversion rose 30%, with pre-sales going from 7 people to 2. At PX Ativos Judiciais, first contact moved from phone calls to WhatsApp, and conversion on first contact went from 4% to 10%, with roughly R$ 1.5 million converted over the year without growing the team.

Put an agent to work on your WhatsApp.

Bring your customer service operation. In a no-cost conversation with an expert, we show the agent qualifying and answering live, with your team in control.